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Visual Identity

Dear Colleague:

All members of the Cal Maritime community should feel a tremendous sense of pride in our many accomplishments. Among the highlights in recent years, we have increased enrollment, seen new building construction, added a new major, upgraded our utility and information technology infrastructures, and increased alumni participation.

As we communicate our pride and our unique programs to external audiences, each of us directly impacts how others — including students, parents, our communities, private industry, and legislative officials — perceive Cal Maritime. It’s important that the quality and unique mission of our university is reflected consistently in every form of communication that reaches the public — from business cards and banners, to our Web site and women’s volleyball team uniforms.

I am delighted to present to you Cal Maritime’s new graphic standards guide, which is the culmination of an effort involving research and consultation with faculty, staff, students, administrators, alumni, and friends. I urge everyone on campus to join us in following the standards set forth in this guide any time you produce printed materials and other communications on behalf of Cal Maritime.

Together, we are the shapers and guardians of Cal Maritime’s public image. Consistency is key.

If you have any questions about the Cal Maritime logo usage or graphic standards, please contact the Office of Public Affairs and Communications at 707-654-1245.

Bill Eisenhardt

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