There are more ways than ever to connect with Cal Maritime students, faculty and community members using social media. The Office of Public Affairs and Strategic Communications (PASC) works diligently to creatively inform and engage our community and external audiences with Cal Maritime news and stories through our official social media channels.

Guidelines and Best Practices

The Office of Public Affairs and Strategic Communications (PASC) sets the strategic vision for our campus social media communications efforts and manages the flagship Cal Maritime social media accounts according to Cal Maritime's University Website and Social Media Guidelines. We are passionate about partnering with all campus communicators across different departments to support their social media communications goals. PASC is here to support your efforts as we all work to raise the profile of Cal Maritime. 

Whether you are a social media manager wanting to set up a new social media account for your department, a campus communicator seeking support, or are from the campus community looking for general guidelineson social media use, you can use this page as a reference tool to stay current with the rapidly changing world of social media.

For general questions, please contact us at, and you are welcome to drop by our office in Room 12 of the Administration Building for a personal conversation.


New and Existing Accounts

When we all use the same elements and speak with a shared voice, we can tell a more powerful story. All Cal Maritime schools, divisions, departments, programs and members of the Cal Maritime community should do their best to follow Cal Maritime's Brand Standards & Style Guidewhen managing Cal Maritime departmental social media accounts. Additional grammar and editorial resources can be found on our Writing Guide webpage to ensure you and your team are communicating clearly, correctly, and consistently on social media accounts representing Cal Maritime.

Cal Maritime’s social media guidelines for new and existing accounts are intended to provide support and guidance for Cal Maritime departments and organizations in the management of their Cal Maritime departmental social media channels.

Interested in creating a new Cal Maritime social media channel? Please visit our resource webpage for new accounts for more insight in determining whether this is the right course of action to achieve your departmental goals.


Community Guidelines and Proper Conduct

Social media has rapidly evolved over the last decade, and so has public discourse. We encourage the general public and campus community to stay engaged with the University and build relationships while learning about upcoming events and activities. PASC strives to create an online environment that is welcoming, mutually respectful and inclusive, consistent with the University’s commitment to diversity, as we look to engage with the public though our flagship social media channels. Additionally, cadets are required to adhere to the standard of professionalism and conduct outlined in the Cadet Handbook, that extends online and into the world of social media. Please see Page 49, Chapter 5: "Conduct and Ethical Development" for reference.

You are free to discuss and disagree with others regarding topics relevant to the purpose of the social media platform, but please do not use ethnic and racial slurs, hateful speech, personal attacks, abusive language, nudity, or pornography. PASC reserves the right to block or remove the content of any post that violates California State University's (CSU) Nondiscrimination Policy.

For your own personal safety, please refrain from posting personally identifying information, as your comments are visible to the public.

Comments posted to Cal Maritime's social media channels do not represent the opinions of Cal Maritime or the California State University (CSU).

Cal Maritime abides by Instagram, X (formerly known as Twitter), Google, Facebook, and LinkedIn's Terms and Conditions and asks you to do the same when participating in these communities. For questions, comments, or to report abuse, send a message to Learn more about our social media and web policies and guidelines here.